Bitter & Sweet (pronounced as “bittersweet”) was first announced as a new unit near the end of 2013, but I can’t say this was the first I’d ever heard of them. I seem to recall stumbling across the videos for their first indies single on YouTube and discovering them thusly. Since then, I’d been hoping to hear more from them but there seems to be no consistent pattern to their releases. It was recently announced that Bitter & Sweet would be making their major debut with their new single which is due for release on May 17.
The video opens on a beach, so you can certainly expect a ballad-type of song. The singer talks about living alone, and ordinary things like taking the bus, shopping for dinner and receiving a funny text from a friend. She pledges that she’ll hang in there, even though it’s embarrassing to say “I want to be happy”, and expresses her desire to become mature despite being incapable.
It certainly had a slow ballad feel to it, giving kind of a “bittersweet” vibe to the whole song (as befitting the group’s name). This group frequently uses harmonies in their songs. And while it’s normal for one singer to sing higher or softer than the other, it felt like Hasegawa’s vocals were almost completely overshadowed. It’s a good song, but just a little too one-sided for me in terms of vocals.
Set at an empty school building, the video definitely has a warm, nostalgic vibe. The singer talks of a boy she knew (possibly a first love?) who apparently made an incredible soccer goal. And at times, it seems like she’s singing right to him, She mentions the boy rarely played soccer and how time stopped when he made the goal. The line “Even I won’t lose” keeps repeating, perhaps meaning that she wants to have the same courage the boy had. I think the real takeaway here is the line “Live every single day that can’t be taken by a photo”, encouraging the listener (or maybe the boy) to have courage in everything they do.
I don’t know if I’d say this is the best song they’ve ever done, but it definitely gave me feelings I didn’t get from their other videos and I was pleasantly surprised by that. This time, it seemed like the harmonies were stronger than the accompanying song and Hasegawa seemed to the leading voice. I think it’s safe to say this was my favorite song on the single.